EMAIL MARKETING TIPS & TRICKS

3 Compelling Reasons To Run Webinars

Explore these 3 compelling reasons to run webinars that grow your email list and potential leads for your services

Why run webinars? Now you could probably tell me there's a million things that you need to get done in your business before you start focusing on growing your list.

In fact the best time is now to start growing your list because practicing doing webinars your list will never be this small again so it's really a great opportunity to get going.

Let’s explore the 3 compelling reasons you run webinars that increases your leads and conversions for your services.

Reason #1 Become a trusted expert and thought leader

Webinars add a personal interaction and connection that videos and ads don’t and make you approachable, human, and someone people can trust.

A webinar that focuses on educating your audience usually converts well. This is because your attendees learn something new.

You get to show up as the expert you are

AND

build the know-like-trust-connect factor that’s key to conversion.

Reason #2 Webinars will grow your list and boost your business

Each time a person completes your webinar’s registration form they not only grow your list, they could also be considered a new potential lead. Whether it be for a sale, a potential collaboration or partnership.

A compelling webinar can quickly become the launch pad for a number of content pieces when you read in the chat or hear first hand what people struggle with. This could be social media posts, blogs, videos, courses etc. to showcase your expertise in your niche and engage with your community.

Reason #3 Webinars are the highest conversion opt-in you could possibly use

The average webinar viewing time is between 45 – 60 minutes. There’s no other marketing approach that can hold people’s attention that long

BUT

a buying audience has to be an engaged one during the webinar!!

If they're involved in your presentation and see it as something of value to them, they will be more invested in your solution i.e. your offer.

Webinars with the best conversion rates focus on high-quality content that provides value for your audience.

However, you also want to spend time educating your audience on how your services can help them by using case studies and examples then you can confidently make your offer and improve your conversion rate.

In summary with webinars you have the opportunity to...

Add value by teaching your audience what you know and become a trusted expert,
Demonstrate a strong value proposition for why they need to work with you, and
Make clear no-brainer CTA (calls to action) that increase leads and conversions for your services

What’s your biggest challenge with running webinars? Leave a comment below

If you’ve found this useful and need help with running a webinar I’ve got you covered with the Webinar Setup and Follow-up Checklist.